For Further Information, Contact:
FOR IMMEDIATE RELEASE
Amy Riemer, Media Relations Representative
978-475-4441 (office) or 978-502-4895 (cell)
OVER 125 EDUCATION SESSIONS ANNOUNCED FOR THE WESTERN FOODSERVICE & HOSPITALITY EXPO, HEALTHY FOOD EXPO AND COFFEE FEST
Speakers to share insight for restaurants/foodservice, healthy dining/retail and coffee/tea professionals
LOS ANGELES, CA, May 16, 2019 – Registration for the Education Program for the 2019 Western Foodservice & Hospitality Expo, co-located with the Healthy Food Expo and Coffee Fest taking place at the Los Angeles Convention Center August 25 – 27, 2019 is now available. The Western Foodservice & Hospitality Education Program will include five tracks – Bar & Beverage, Building a Winning Team, Hot Topics, Marketing & Social Media, and Operational Excellence. The Healthy Food Expo West will have a dedicated Health & Diet track and Coffee Fest Los Angeles will include four tracks – Business Operations, Hot Trends & Training, Roasting, and Sales & Marketing. Thousands of foodservice, specialty coffee, restaurant and retail professionals will have no shortage of education offered at the largest food and beverage experience on the West Coast with three days of timely and informative presentations delivered by industry thought leaders.
“In listening to our attendees on what is driving their businesses we will offer dozens of sessions around profitability, marketing, operations, social media, and hot topics such as food safety,” said Tom Loughran, Vice President for the Clarion UX Food & Beverage Group. “We strive to offer sessions to help our restaurant, foodservice, retail and specialty coffee professionals stay up-to-date and in the know on the latest in the industry.”
The Western Foodservice & Hospitality and Healthy Food Expo West education programs combined offers over 40 complimentary sessions to registered attendees and—new this year—will offer an additional selection of 10:00 am sessions each day, an hour before the Show Floor opens. The Bar & Beverage track will offer classes on bar hacks, wine by the glass programs, personalized custom cocktail menus, and more. Building a Winning Team track will focus on retaining and managing employees, alternative labor models, management teams, etc. Health & Diet will focus on food allergies, plant-based menus, seafood alternatives, gluten-free solutions, and healthy trends. Hot Topics will touch base on website accessibility, food safety, California labor laws, 3rd party delivery, sexual harassment training, and much more. Marketing & Social Media will cover social networking tips, branding, and marketing strategies. Operational Excellence will address understanding competition, negotiating leases and renewals, franchises, running profitable food and beverage operations, fraud prevention, etc.
The following workshops will also be offered in the 2019 Education Program at an additional cost:
- Monday, August 26, 9:30 am – 11:30 am, AllerTrain, an ANSI accredited, manager-level food allergy and gluten-free training course will be offered with Kimberly Fields of MenuTrinfo, LLC. The course is designed to prepare restaurants for gluten-free requests, avoiding food allergy-related incidents, and prepare them for emergencies. Exam and certification included. To register, click here.
- Monday, August 26, 2:00 pm – 5:00 pm, Take Back Your Budget: The Key to Profitability Workshop with restaurant expert David Scott Peters will provide steps to create a budget, how to use a budget to recover from unexpected roadblocks, using budget variance to maintain budgets, to find and calculate the magic number and what makes it what it is, how to figure out where you stand financially, how to change management from reactive to proactive, and a foolproof system for reducing numbers to make more money. Those who attend will receive installation of his Budget Creator Pro Software. To register, click here.
- Monday, August 26, 4:00 pm – 5:30 pm, WHY WHISKEY? Tasting and Education Workshop with Tom Fischer, Founder of BourbonBlog.com is geared toward restaurant owners, bartenders, and anyone who works with whiskey and bourbon featuring how to enhance bourbon and whiskey programs. There will be a variety of different samples served to compare and sharpen palates. To register, click here.
- Tuesday, August 27, 10:00 am – 12:00 pm, Profitable Menu Design Workshop, with Donald Burns, the restaurant coach and author will explore why menu size matters, fonts, menu psychology tricks, impact colors have on sales, mind tricks to increase profit, pricing, designing a menu on a budget, and a step by step action plan on successful menu rollouts. Attendees will also receive a signed copy of Donald's book Your Restaurant STILL Sucks! and a 3-month membership into the elite Restaurant Masterminds Facebook Group. To register, click here.
Coffee Fest will offer dozens of sessions across four tracks. The Business Track will focus on creating a zero waste café, building a mission, retention, effective management, and more. The Hot Trends and Training track will offer sessions on cold brew, differences of espresso and coffee, and specialty coffee trends. The Roasting sessions will include buying green coffee, women in roasting, and effective ways to sell. The Sales & Marketing Track will focus on gift & loyalty programs, social media success, and creative marketing. Coffee Fest will also offer multiple workshops at an additional cost ranging from Train the Trainer, Advanced Tasting Concepts, Introduction to Cupping, Barista Training, Business Owner Bootcamp, and more. For details on each session and to register, click here.
The Western Foodservice & Hospitality Expo, sponsored by the California Restaurant Association (www.calrest.org), will be held August 25-27, 2019 at the Los Angeles Convention Center, and will provide industry professionals access to the hottest menu trends, state of the art design and decor, a renowned education program, several culinary demonstrations, and 450+ of the leading vendors and purveyors dedicated to serving the restaurant & foodservice community. For more information, visit www.westernfoodexpo.com
The trade show and conference will be co-located with Healthy Food Expo West and Coffee Fest, and one badge will grant attendees access to all three events offering the largest food & beverage experience on the West Coast. Healthy Food Expo West will bring attendees access to the latest and greatest healthy products from organic, vegan, gluten-free and allergy-safe to hormone-free, non-GMO, plant-based, low-sodium, low-fat, and more. Coffee Fest will bring all things tea and coffee under one roof to provide attendees with the most innovative products in the industry.
The three trade shows are owned and managed by Clarion UX (www.clarionux.com), which produces 37 events across 13 sectors of both trade and consumer events. Clarion UX, which is the U.S. division of Clarion Events, UK, and backed by The Blackstone Group has become one of the fastest growing event companies in the U.S. with aggressive growth through both acquisition and launch. Clarion acquired PennWell in early 2018, bringing 4 Tradeshow 200 events into the U.S. portfolio and super-charging the already rapid growth. Clarion UX has offices in Trumbull, CT; Kennesaw, GA; Boca Raton, FL; Tacoma, WA, and Fairlawn, NJ.
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